Saturday, October 28, 2006

Nietzsche on starbucks

arti contrasted the artistry of Starbuck's Five Principles for Turning Ordinary into Extraordinary, with the over earnest New Zealand draft curriculum competencies. Starbuck's principles are:
  1. Make it your own
  2. Everything matters
  3. Surprise and delight
  4. Embrace resistance
  5. Leave your mark
Sigh. What is the world coming to if you are not even allowed to be in a grumpy mood anymore when drinking coffee? But a bit of research (preserving starbucks ) led to the discovery that their current big challenge is finding enough people with the surprise and delight while embracing resistance and turning serving coffee into an art form ethos, to fuel their ongoing success.

I can see a market niche for an alternative, Nietzschian Abyss spot, for existential angsty types who are disillusioned by this frenetic race to surf the steam cream . My alternative slogans:
  1. All of life is a dispute over taste and tasting.
  2. Starbucks gave Eros coffee to drink; he did not die of it but degenerated into vice.
  3. Success has always been a great liar.
  4. If this coffee does not kill you, we can make it stronger
  5. The irrationality of Starbucks is no argument against its existence, rather a condition of it.
  6. A casual stroll through the lunatic asylum shows that faith does not prove anything.

1 comment:

Anonymous said...

Ahh Bill ... just perfect ...I am baggsing the rights to develop the Nietzschian Abyss coffee shops in The Wobbly Isles - have already called on a learning styles colour consultant to help me with the promotional Black T-shirts