Is Women's Weekly against Labour?

Chris Uhlmann:

There is something disturbing about the cover of the Women's Weekly, adorned by a beaming Prime Minister.

It's beautiful, glossy, near perfect. It's also utterly contrived.

It's disturbing because the makeover is a metaphor for the Labor campaign.
- Labor policy make-up melting in political spotlight

I agree with Chris Uhlmann's analysis of the Labour campaign. It just seems to me that Labour has been like this - phony - for a long time but now it has become more obvious.

Is even Women's Weekly now working against Labour?