Mary Lou Jepson: it is about the screen

Some extracts from Mary Lou Jepson's Pixel Qi [pronounciation : chee] Mission Statment:

In 2009 we are on the cusp of "cloud computing". 3G wireless services, WiFi and mesh networking are widely deployed. Ebook readers, digital photoframes, and richly-featured touch-screen phones abound. Mini-notebook computers – netbooks – are growing rapidly in adoption ...

Pixel Qi has a belief on the future of the computing - it's not about the CPU or the OS - It is about the screen ...

We see the future of the portable electronics as simply the display - with embedded electronics eventually right in the display glass itself. This is the future laptop, the future cell phone and the future PDA. Instead of focusing on higher speed (more MHz) and larger memory (more GBytes), we work toward new device designs by focusing on displays that we can read, as easily as paper - indoors and out - with battery life measured in days not hours ...

Displays for computers need to be optimized to crisply display text, they need to be optimized for a reader just 30 centimeters from the screen; they need to allow for widespread variations in ambient lighting; they need to support lowering the overall power consumption of the entire device

The display is the most expensive component in a modern laptop, and the most power hungry, and it's uncomfortable to read when compared with paper. We aim to fix this ... The battery is the second most expensive component in the laptop or portable. We propose to massively lower the power consumption of the screen and thus also slash the cost of the battery and dramatically boost how long your machine can run on it before you have re-charge it

We will do all of this while making LCD screens lower cost, higher resolution, easier to read and sunlight readable. We've already shown the first step of this at One Laptop per Child by creating a display that is 5X the resolution, 1/3 the cost, 1/10th the power consumption ...